Firstleaf vs Wine Insiders
Firstleaf
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Quick verdict
Firstleaf edges it overall, winning 4 of 4 rating categories. Firstleaf is cheaper to start ($39.95 vs $89).
Choose Firstleaf if…
You’re beginners who want someone to learn their taste for them. A personalized wine club that learns from your bottle ratings. The $39.95 six-bottle intro box is one of the best deals in wine clubs; regular boxes are fair value at about $15 a bottle.
See current offerChoose Wine Insiders if…
You’re bulk buyers who want the lowest price per bottle. A budget case club: the first 12 bottles (plus bonus bottles) for about $89, then 12 bottles every 12 weeks for about $155 plus shipping.
See current offerSide by side
| Firstleaf | Wine Insiders | |
|---|---|---|
| Our rating | 4.3/5 | 3.8/5 |
| Value | 4.5/5 | 4.3/5 |
| Wine quality | 3.8/5 | 3.4/5 |
| Choice & personalization | 4.4/5 | 3.5/5 |
| Flexibility | 4.4/5 | 3.8/5 |
| Starting price | $39.95 | $89 |
| Approx. per bottle | $14.99 | $11.66 |
| Bottles per shipment | 6 or 12 | 12 |
| How often | Every 1, 2 or 3 months | Every 12 weeks |
| Shipping | $9.95 on 6 bottles; free on 12 | About $19.95 per case |
| Intro offer | - | - |
| Guarantee | Replacement credit for bottles you don’t like | “Perfect pour” satisfaction promise |
| Skip / cancel | Skip, delay or cancel online | Skip or cancel online or by phone |
| What you can choose | Red, white or mixed; the algorithm picks bottles, you can swap | Reds, whites or mixed |
| Ships to | Most US states (not all: checked at sign-up) | Most US states |
| Best for | Beginners who want someone to learn their taste for them | Bulk buyers who want the lowest price per bottle |
Firstleaf: pros & cons
- The intro box works out to under $7 a bottle
- Rate each bottle and the next box adjusts to your taste
- Reds-only, whites-only or mixed, every 1-3 months
- Easy to skip or cancel in your account
- Most bottles are Firstleaf’s own labels, so you can’t look up outside reviews
- Regular price is roughly double the intro price
- Six-bottle boxes add a shipping fee
Wine Insiders: pros & cons
- One of the lowest per-bottle prices around
- Bonus bottles with the first case
- Simple red, white or mixed choice
- Quality is everyday, not special
- Shipping on top of the case price
- Full cases only