Firstleaf is the wine club we recommend most often to people who say “I like wine but don’t really know what I like.” You take a short taste quiz, get six bottles, rate each one, and the next box adjusts. The intro box (six bottles for $39.95 delivered when the offer is running) is one of the cheapest ways to try a wine club at all.
What we like
- The intro box works out to under $7 a bottle
- Rate each bottle and the next box adjusts to your taste
- Reds-only, whites-only or mixed, every 1-3 months
- Easy to skip or cancel in your account
Watch out for
- Most bottles are Firstleaf’s own labels, so you can’t look up outside reviews
- Regular price is roughly double the intro price
- Six-bottle boxes add a shipping fee
Key facts
| Starting price | $39.95 |
|---|---|
| Approx. per bottle | $14.99 |
| Bottles per shipment | 6 or 12 |
| How often | Every 1, 2 or 3 months |
| Shipping | $9.95 on 6 bottles; free on 12 |
| Guarantee | Replacement credit for bottles you don’t like |
| Skip / cancel | Skip, delay or cancel online |
| What you can choose | Red, white or mixed; the algorithm picks bottles, you can swap |
| Ships to | Most US states (not all: checked at sign-up) |
Checked Oct 9, 2026 on the official site. Prices and terms change: confirm before you buy.
How Firstleaf works
- Quiz. A few questions about what you already drink (coffee and fruit preferences, red vs white, adventurousness).
- First box. Six bottles picked for you: red, white or mixed.
- Rate. Thumbs up or down on each bottle in the app or website.
- Next boxes. Six or twelve bottles every one, two or three months, picked using your ratings. You can swap bottles before a box ships.
What it really costs
The intro offer is the headline, but plan around the regular price: about $15 a bottle for six-bottle boxes, plus a shipping fee, or free shipping when you take twelve. That makes Firstleaf mid-priced: cheaper than most curated clubs, pricier than bulk case clubs like Wine Insiders or Splash.
The catch
Most Firstleaf wines are made for Firstleaf, so you won’t find them in a shop or on review apps. Some members love the “discover something new” feeling; others want recognizable labels. If you want to choose every bottle, Naked Wines is a better fit.
Our verdict
Firstleaf is the easiest wine club for beginners and the best-value way to try one. Take the intro box, rate honestly, and decide after the second shipment whether the regular price is worth it to you.
Frequently asked questions
How much is Firstleaf after the intro box?
Regular boxes work out to roughly $15 a bottle for six bottles plus shipping, or similar per-bottle pricing with free shipping on twelve-bottle boxes. Check your account before each shipment: prices can change.
Can I cancel Firstleaf any time?
Yes. You can skip, delay or cancel shipments in your account settings without a fee.
Does Firstleaf ship to every state?
No, like all wine clubs it’s limited by state shipping laws. The sign-up page checks your ZIP code.
Member of Firstleaf?
Notes from members
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Alternatives to Firstleaf
A quiz-matched monthly box: answer a few questions about your taste and an algorithm picks four or six bottles, with tasting cards that explain why.
- Per bottle (approx.)
- $17
- Bottles per box
- 4 or 6
- How often
- Monthly
- Shipping
- Included on 4+ bottles (check at checkout)