Firstleaf vs Naked Wines
Firstleaf
Naked WinesWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Naked Wines edges it overall, winning 3 of 4 rating categories. Firstleaf is cheaper to start ($39.95 vs $40).
Choose Firstleaf if…
You’re beginners who want someone to learn their taste for them. A personalized wine club that learns from your bottle ratings. The $39.95 six-bottle intro box is one of the best deals in wine clubs; regular boxes are fair value at about $15 a bottle.
See current offerChoose Naked Wines if…
You’re people who want to choose every bottle and pay less for it. Not a box club but a members’ wine shop: you put $40 a month into your account and spend it on wines from independent winemakers at member prices of up to 60% off.
See current offerSide by side
| Firstleaf | Naked Wines | |
|---|---|---|
| Our rating | 4.3/5 | 4.4/5 |
| Value | 4.5/5 | 4.6/5 |
| Wine quality | 3.8/5 | 4/5 |
| Choice & personalization | 4.4/5 | 4.8/5 |
| Flexibility | 4.4/5 | 4.2/5 |
| Starting price | $39.95 | $40 |
| Approx. per bottle | $14.99 | $13 |
| Bottles per shipment | 6 or 12 | You choose (orders of 6+) |
| How often | Every 1, 2 or 3 months | $40/month deposit; order whenever you like |
| Shipping | $9.95 on 6 bottles; free on 12 | Free on orders of $200+ |
| Intro offer | - | - |
| Guarantee | Replacement credit for bottles you don’t like | Money back on any bottle you don’t like |
| Skip / cancel | Skip, delay or cancel online | Pause or cancel any time online |
| What you can choose | Red, white or mixed; the algorithm picks bottles, you can swap | Any: you pick every bottle from the member shop |
| Ships to | Most US states (not all: checked at sign-up) | Most US states |
| Best for | Beginners who want someone to learn their taste for them | People who want to choose every bottle and pay less for it |
Firstleaf: pros & cons
- The intro box works out to under $7 a bottle
- Rate each bottle and the next box adjusts to your taste
- Reds-only, whites-only or mixed, every 1-3 months
- Easy to skip or cancel in your account
- Most bottles are Firstleaf’s own labels, so you can’t look up outside reviews
- Regular price is roughly double the intro price
- Six-bottle boxes add a shipping fee
Naked Wines: pros & cons
- You choose every bottle: nothing arrives you didn’t pick
- Member prices are well below the listed market price
- Wines come from independent winemakers you can read about
- Money-back guarantee on bottles you don’t enjoy
- The $40 monthly deposit builds up whether you order or not
- Free delivery needs a $200 order
- “Market price” comparisons are Naked’s own figures