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Quick verdict

Firstleaf edges it overall, winning 3 of 4 rating categories. Firstleaf is cheaper to start ($39.95 vs $49).

Choose Firstleaf if…

You’re beginners who want someone to learn their taste for them. A personalized wine club that learns from your bottle ratings. The $39.95 six-bottle intro box is one of the best deals in wine clubs; regular boxes are fair value at about $15 a bottle.

See current offer
Choose Gold Medal Wine Club if…

You’re gift-givers and fans of award-winning California wines. A tiered club of competition-winning wines from small California producers, from the entry Gold Series (two bottles) up to limited-membership collector tiers.

See current offer

Side by side

FirstleafGold Medal Wine Club
Our rating4.3/53.6/5
Value4.5/53.6/5
Wine quality3.8/54.1/5
Choice & personalization4.4/53.2/5
Flexibility4.4/53.6/5
Starting price$39.95$49
Approx. per bottle$14.99$24.50
Bottles per shipment6 or 122 to 12 depending on series
How oftenEvery 1, 2 or 3 monthsMonthly, every 2 months or quarterly
Shipping$9.95 on 6 bottles; free on 12Extra; varies by state
Intro offer - -
GuaranteeReplacement credit for bottles you don’t likeSatisfaction guarantee
Skip / cancelSkip, delay or cancel onlineChange or cancel by phone
What you can chooseRed, white or mixed; the algorithm picks bottles, you can swapSeveral series from everyday to collector (93+ point) wines
Ships toMost US states (not all: checked at sign-up)Most US states
Best forBeginners who want someone to learn their taste for themGift-givers and fans of award-winning California wines

Firstleaf: pros & cons

  • The intro box works out to under $7 a bottle
  • Rate each bottle and the next box adjusts to your taste
  • Reds-only, whites-only or mixed, every 1-3 months
  • Easy to skip or cancel in your account
  • Most bottles are Firstleaf’s own labels, so you can’t look up outside reviews
  • Regular price is roughly double the intro price
  • Six-bottle boxes add a shipping fee

Read the full Firstleaf review

Gold Medal Wine Club: pros & cons

  • Award-winning small-production wines
  • Good range of tiers for gifting
  • Detailed tasting notes and winery profiles
  • Shipping is extra
  • Top tiers get expensive fast
  • Not much personalization

Read the full Gold Medal Wine Club review