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Quick verdict

Naked Wines edges it overall, winning 4 of 4 rating categories. Naked Wines is cheaper to start ($40 vs $89).

Choose Naked Wines if…

You’re people who want to choose every bottle and pay less for it. Not a box club but a members’ wine shop: you put $40 a month into your account and spend it on wines from independent winemakers at member prices of up to 60% off.

See current offer
Choose Wine Insiders if…

You’re bulk buyers who want the lowest price per bottle. A budget case club: the first 12 bottles (plus bonus bottles) for about $89, then 12 bottles every 12 weeks for about $155 plus shipping.

See current offer

Side by side

Naked WinesWine Insiders
Our rating4.4/53.8/5
Value4.6/54.3/5
Wine quality4/53.4/5
Choice & personalization4.8/53.5/5
Flexibility4.2/53.8/5
Starting price$40$89
Approx. per bottle$13$11.66
Bottles per shipmentYou choose (orders of 6+)12
How often$40/month deposit; order whenever you likeEvery 12 weeks
ShippingFree on orders of $200+About $19.95 per case
Intro offer - -
GuaranteeMoney back on any bottle you don’t like“Perfect pour” satisfaction promise
Skip / cancelPause or cancel any time onlineSkip or cancel online or by phone
What you can chooseAny: you pick every bottle from the member shopReds, whites or mixed
Ships toMost US statesMost US states
Best forPeople who want to choose every bottle and pay less for itBulk buyers who want the lowest price per bottle

Naked Wines: pros & cons

  • You choose every bottle: nothing arrives you didn’t pick
  • Member prices are well below the listed market price
  • Wines come from independent winemakers you can read about
  • Money-back guarantee on bottles you don’t enjoy
  • The $40 monthly deposit builds up whether you order or not
  • Free delivery needs a $200 order
  • “Market price” comparisons are Naked’s own figures

Read the full Naked Wines review

Wine Insiders: pros & cons

  • One of the lowest per-bottle prices around
  • Bonus bottles with the first case
  • Simple red, white or mixed choice
  • Quality is everyday, not special
  • Shipping on top of the case price
  • Full cases only

Read the full Wine Insiders review