Laithwaites vs Naked Wines
Laithwaites
Naked WinesWe may earn a commission from links on this page, at no extra cost to you. It never changes our picks. How we make money.
Quick verdict
Naked Wines edges it overall, winning 4 of 4 rating categories. Naked Wines is cheaper to start ($40 vs $49.99).
Choose Laithwaites if…
You’re households that drink a case a quarter and like classic Old World styles. A big, long-established merchant with a famous intro deal: six bottles for about $50 delivered, then a 12-bottle case every three months for around $160 plus shipping.
See current offerChoose Naked Wines if…
You’re people who want to choose every bottle and pay less for it. Not a box club but a members’ wine shop: you put $40 a month into your account and spend it on wines from independent winemakers at member prices of up to 60% off.
See current offerSide by side
| Laithwaites | Naked Wines | |
|---|---|---|
| Our rating | 4.0/5 | 4.4/5 |
| Value | 4.2/5 | 4.6/5 |
| Wine quality | 3.8/5 | 4/5 |
| Choice & personalization | 3.8/5 | 4.8/5 |
| Flexibility | 4/5 | 4.2/5 |
| Starting price | $49.99 | $40 |
| Approx. per bottle | $13.33 | $13 |
| Bottles per shipment | 6 intro, then 12 | You choose (orders of 6+) |
| How often | Every 3 months | $40/month deposit; order whenever you like |
| Shipping | $19.99 per case (or $89/year Unlimited) | Free on orders of $200+ |
| Intro offer | - | - |
| Guarantee | 100% money-back on any bottle | Money back on any bottle you don’t like |
| Skip / cancel | Skip or cancel any time | Pause or cancel any time online |
| What you can choose | Reds, whites or mixed cases | Any: you pick every bottle from the member shop |
| Ships to | Most US states | Most US states |
| Best for | Households that drink a case a quarter and like classic Old World styles | People who want to choose every bottle and pay less for it |
Laithwaites: pros & cons
- Excellent intro value
- Lots of European wines at around $13 a bottle
- Swap bottles before a case ships
- Money back on anything you don’t like
- $19.99 shipping per case adds up
- Regular case price is triple the intro offer
- Heavy marketing emails and calls
Naked Wines: pros & cons
- You choose every bottle: nothing arrives you didn’t pick
- Member prices are well below the listed market price
- Wines come from independent winemakers you can read about
- Money-back guarantee on bottles you don’t enjoy
- The $40 monthly deposit builds up whether you order or not
- Free delivery needs a $200 order
- “Market price” comparisons are Naked’s own figures