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Quick verdict

Laithwaites edges it overall, winning 3 of 4 rating categories. Gold Medal Wine Club is cheaper to start ($49 vs $49.99).

Choose Gold Medal Wine Club if…

You’re gift-givers and fans of award-winning California wines. A tiered club of competition-winning wines from small California producers, from the entry Gold Series (two bottles) up to limited-membership collector tiers.

See current offer
Choose Laithwaites if…

You’re households that drink a case a quarter and like classic Old World styles. A big, long-established merchant with a famous intro deal: six bottles for about $50 delivered, then a 12-bottle case every three months for around $160 plus shipping.

See current offer

Side by side

Gold Medal Wine ClubLaithwaites
Our rating3.6/54.0/5
Value3.6/54.2/5
Wine quality4.1/53.8/5
Choice & personalization3.2/53.8/5
Flexibility3.6/54/5
Starting price$49$49.99
Approx. per bottle$24.50$13.33
Bottles per shipment2 to 12 depending on series6 intro, then 12
How oftenMonthly, every 2 months or quarterlyEvery 3 months
ShippingExtra; varies by state$19.99 per case (or $89/year Unlimited)
Intro offer - -
GuaranteeSatisfaction guarantee100% money-back on any bottle
Skip / cancelChange or cancel by phoneSkip or cancel any time
What you can chooseSeveral series from everyday to collector (93+ point) winesReds, whites or mixed cases
Ships toMost US statesMost US states
Best forGift-givers and fans of award-winning California winesHouseholds that drink a case a quarter and like classic Old World styles

Gold Medal Wine Club: pros & cons

  • Award-winning small-production wines
  • Good range of tiers for gifting
  • Detailed tasting notes and winery profiles
  • Shipping is extra
  • Top tiers get expensive fast
  • Not much personalization

Read the full Gold Medal Wine Club review

Laithwaites: pros & cons

  • Excellent intro value
  • Lots of European wines at around $13 a bottle
  • Swap bottles before a case ships
  • Money back on anything you don’t like
  • $19.99 shipping per case adds up
  • Regular case price is triple the intro offer
  • Heavy marketing emails and calls

Read the full Laithwaites review